addesign
 

MULTI-LEVEL MARKETING       VS      CONSUMER DIRECT MARKETING


Out of 100 presentations, 10 will sign, and                 Out of 100 presentations, 80 will sign and
1 or 2 will still be ordering 1 year from now.               70 will still be ordering 1 year from now.

High attrition and failure rate.                                      Low attrition and low failure rate.

Volume swings from promotionals and selling.            Steady or rising volume.

Inventory of products is encouraged.                           No inventorying of products allowed.

Distributors must service retail customers (Direct        All customers order for themselves on
Sales.)                                                                       a toll-free "800" number.

High competition with similar products.                        No competition this is the only
                                                                                  Consumer DirectMarketing company.

Training materials provided by distributors /                 All materials produced by the company:
separate business / income for high profile                   done professionally.
trainers.

Accounts receivable and accounts payable                  No accounts receivable or payable.
from retailing are required.

Image of company becomes tainted when                    Company image stays positive / no one
distributors get burned / lose money.                            loses money.

Hotel meetings have hype and they paint                      One-on-one...facts...reality.
dreams.

Large amounts of paperwork.                                      Little or no paperwork.

Selling quotas to get paid.                                           No selling; 35 BP consumption minimum.

Sales tax on retail amount.                                           Sales tax on wholesale amount.

Distribution has middleman so products are                  Products are shipped directly from
marked up and expensive.                                           the company.

Products manufactured by outside companies.             Products manufactured by company.

Most have "break-aways".                                        No '"break-aways".

Low distributor reorder rate (5-20%)                          High customer reorder rate (85-95%)

People can lose money from investment costs              No risk; $29.00 U.S. to start up a business.
of getting started.

Compensation program doesn't disperse the               Compensation is very fair, and an  equal
income  in an equal way -- only a few make a             distribution method paying a lot of people
lot of money, and everybody else makes very              great at all levels.
little or no money.       

Business report is fair.                                                 Business report is detailed and comp-
                                                                                   rehinsive.

Fear of Loss.                                                              Anticipationof gain.

For a 12 minute explanation please call 800-859-9066 and then contact me, Mike Anderson.


HOME                                  contact: mike@windchill82.com

Mike or Diane Anderson
888-690-3090